![]() ![]() However, because posters, particularly for cultural events, still command a strong public identity, several contemporary designers have begun to adopt the format as a playground for their adventurous visual experiments. One can argue that the poster is considered to be an old-fashioned medium, similar to the portfolio or business card. While some might attribute this merely to changes in trend and taste, I believe that the fuel of this change lies in contemporary designers’ vigorous challenge of the conventional grammar originating from both Western and Asian visual culture. ![]() Just as the design language of previous decades differs from the language of today, so too will it be with the design language a decade from now. These approaches include research into visual expression through exploration of alternative production processes, experimentation of diverse forms and expressions of Hangul letters, imaginative and unconventional composition, and intellectual exploration through deconstruction and reconstruction of context. Within this very unique situation, Korean graphic design is charting a course toward the future through pioneering designers’ experimental approaches to projects. These contrasting influences make it difficult to define Korean graphic design, as it is very much a mixture of a diverse set of cultural influences, languages, and symbols. In addition to one of the youngest alphabets in the world-‘Hangul’, designed about 550 years ago-young Korean designers are very eager to explore and employ the symbols and Latin alphabet of western cultures. Although there are those who still produce such work, like any other country’s design scene, the contemporary design landscape in Korea is composed of a multitude of rich contexts, from the traditional to fresh, local to international, kitsch to high-end, and commercial to cultural. ![]() One who might expect artfully composed calligraphic strokes, scattered black ink, and representations of Yin and Yang philosophy might be disappointed when confronted with contemporary Korean graphic design. ![]()
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